The fashion industry has been notoriously slow to adopt sustainable practices, but one area where sustainable innovation is beginning to take hold is in 3D size standards. By using 3D scanning and virtual fitting technologies, brands can create more accurate size standards, reducing waste and improving the customer experience. In this blog post, we will explore how 3D size standards impact sustainability, brand messaging, and the bottom line for apparel brands.

As we all know, 3D technology has greatly impacted the field of garment design with an acceleration in the past few years, offering designers and technical designers a new level of flexibility and precision in their designs and product iterations.

The term "innovation" gets thrown around quite frequently by people, companies, and brands. All vying for attention. But what is the definition? Our definition, is the process of taking an idea, applying it, scaling it, and communicating it in a way that resonates with the target consumer. It is the fundamental way a company adapts and evolves to stay relevant. The consumer must see, touch, or feel the innovation and perceive its added value or it is not a real solution.