Design is the process of identifying a problem or white space opportunity in the market and finding a solution. Through a series of phases in the process the problem is defined, information is collected, requirements are specified, analysis and brainstorming of ideas is performed, the best solution is chosen, development of the solution is carried through, feedback from organization and customer is completed, and the design is iteratively improved and tested until a final product is produced.

Competitive Research is crucial to understanding your brand’s competition in the market. As categories converge together and technology and innovation are making other industries and markets more easily accessible it is important to expand competitive research beyond just direct competitors to have a holistic view.

Technical Designers help turn a design into a tangible scalable product. Often working from a design sketch, the technical designer ensures construction, patterns, molds, material selection, cost, fit, function, support, aesthetics, and material usage are captured in a product and then properly graded to all sizes in the determined size range.

The term "innovation" gets thrown around quite frequently by people, companies, and brands. All vying for attention. But what is the definition? Our definition, is the process of taking an idea, applying it, scaling it, and communicating it in a way that resonates with the target consumer. It is the fundamental way a company adapts and evolves to stay relevant. The consumer must see, touch, or feel the innovation and perceive its added value or it is not a real solution.