Technical Design, in apparel?
Technical Designers help turn a design into a tangible scalable product. Often working from a design sketch, the technical designer ensures construction, patterns, molds, material selection, cost, fit, function, support, aesthetics, and material usage are captured in a product and then properly graded to all sizes in the determined size range.
What is true innovation?
The term "innovation" gets thrown around quite frequently by people, companies, and brands. All vying for attention. But what is the definition? Our definition, is the process of taking an idea, applying it, scaling it, and communicating it in a way that resonates with the target consumer. It is the fundamental way a company adapts and evolves to stay relevant. The consumer must see, touch, or feel the innovation and perceive its added value or it is not a real solution.