Business development in the apparel industry today involves navigating a complex and highly competitive landscape. The industry is constantly evolving, driven by changing consumer preferences, technological advancements, and global economic shifts.

The integration of Augmented Reality (AR) for textile design, garment design and marketing involves the integration of virtual elements, such as images and animations, into the real-world view of textiles and clothing. This technology enhances the visual representation of textiles and clothing and provides an immersive shopping experience for consumers.