Business development in the apparel industry today involves navigating a complex and highly competitive landscape. The industry is constantly evolving, driven by changing consumer preferences, technological advancements, and global economic shifts.

We often work with start-ups and companies new to fashion or who are new in creating wearables in medical or tech. When working with such clients there is an educational component involved. Often the product development process is the source of many questions, and some questions we often receive are around fit sessions. What are fit sessions? Why are they necessary? Can I develop a product without them?

The intersection of design and functional design in apparel refers to the balance between aesthetic apparel and practical functionality in clothing design. It aims to create clothing that not only looks good, but also performs well and serves the specific needs of the wearer.

Design is the process of identifying a problem or white space opportunity in the market and finding a solution. Through a series of phases in the process the problem is defined, information is collected, requirements are specified, analysis and brainstorming of ideas is performed, the best solution is chosen, development of the solution is carried through, feedback from organization and customer is completed, and the design is iteratively improved and tested until a final product is produced.

Competitive Research is crucial to understanding your brand’s competition in the market. As categories converge together and technology and innovation are making other industries and markets more easily accessible it is important to expand competitive research beyond just direct competitors to have a holistic view.

The term "innovation" gets thrown around quite frequently by people, companies, and brands. All vying for attention. But what is the definition? Our definition, is the process of taking an idea, applying it, scaling it, and communicating it in a way that resonates with the target consumer. It is the fundamental way a company adapts and evolves to stay relevant. The consumer must see, touch, or feel the innovation and perceive its added value or it is not a real solution.