Simply put, The Squad has decades of expertise in creating and developing multi-million dollar revenue producing products and getting those products to market.

Our in-house teams understand that innovative products are the cornerstone of your assortment and getting them from the R&D stage to an MVP (minimum viable product) in market in a timely manner is essential.

The products we help create are often expanded into entire product lines or become pillars with large sales volumes.

The Squad has a rich history in hitting home runs for clients in sports apparel, sports bras, swimwear, and lingerie.

It just so happens that those 4 areas of the apparel industry are highly competitive markets, requiring deep expertise, but have very few experts that have proven track records in launching multi-million-dollar revenue producing products.

Because of our knowledge in creating highly complex soft goods with multiple substrates, our portfolio has expanded into working with companies in the medical, smart garments, and the wearable device markets.

However, the fundamentals of creating products do not vary by product category and with our deep expertise in anthropometry of the human body, we are successful across a vast amount of products across men's, women's, and transgender.

Hiring a freelancer is an option for some business. It just depends on your needs and ability.

With a freelancer, you might get a specific area of expertise, but not a diverse team with different skills that are needed to get a product to market.

In our experience, most businesses don't have the bandwidth to manage multiple freelancers.

And the bigger your vision to scale, the more important it is to work with an experienced team that can insulate you from risk and ensure you create the right product the first time.

Relying solely on the manufacturer for product design and development can limit your control over the creative and technical aspects of your product. Manufacturers typically focus on production efficiency and may not prioritize design innovation, market trends, or user-centered features that differentiate your product. Their expertise often lies in execution, not in the strategic vision or problem-solving required to create something unique. At The Squad Nation, we ensure that your product’s design, fit, and functionality align with your brand and market needs, driving both innovation and success.

Industries are moving faster and have been challenged to become more nimble in the post-covid era. Many companies who previously relied solely on in-house product development are now shifting to outsourcing product development to trusted firms like us. This allows internal staff to focus on long term strategies and business critical needs.

Outsourcing product development to The Squad will not feel much different than working with an internal team. We will build a team dedicated to support you to ensure product continuity, responsive communication, and product development best practices so that you can be sure you are building upon each product season and maintaining product integrity.

We are able to create a product from a napkin sketch to a fully finished product that can be manufactured. Our global supplier base and manufacturing partners are the best and most trusted partners. When hiring The Squad for end-to-end we will source and produce from our trusted network giving you exclusive access to partners you may not have had access to without us.

At The Squad Nation, we focus on creating innovative, cost-effective solutions tailored to your needs. While all our products look exceptional, sometimes a simpler design is all you need to achieve your goals. For less complex products minimal support may be needed. However, when building a complex or pillar product, more engagement and innovative solutions are necessary. As ROI-focused experts, we guide you on when to keep things simple and when to invest in high-impact solutions that drive results.

We work across women’s, men’s, gender neutral, transgender, and adaptive apparel, sports apparel, compression, supportive garments, protective equipment, wearable devices, medical devices.

Examples of apparel and sports apparel include: bras, sports bras, lingerie, swimwear, sports wear, leggings, tops, jackets, dresses, shirts, and pants.

Examples of medical devices and wearable devices include: localized devices, garment or devices worn on the torso for major organ monitoring and therapy, apparatuses, protective equipment, supportive devices, disposable and non-disposable garments and soft goods, and integrated devices such as with sensors or electronics.

At The Squad, every project starts with strategy and planning..

Our first step is to perform a discovery call with you or your team, and really get in your head. While we would have already written a scope of work, this enables us to ideate with you, make smart recommendations about design, data, creative concepts, and development. We will also discuss the project calendar and get into the details of the project plan.

During the project timeline we will suggest regular touch points to deliver against the project scope, get live feedback, deliver presentations, conduct fit sessions or user testing, and make design revisions when necessary.

Developing products from an idea can take as little as 3 months and up to a few years. It all depends on the product’s complexity, available materials, technology, and how many virtual prototypes and physical prototypes are created to perfect the fit, comfort, function, and support.

In some cases, yes. We incorporate the latest technologies and methods to reduce the time to market. One of the ways we do this is by implementing virtual prototyping and virtual fittings. We approach each project and deliverable with the fastest method to get the product to market while still protecting product integrity.

It varies based on the client and scope of the project. We will typically start a project with a kick off call with your team and follow up with weekly touch bases during the project. On average you can expect to meet with us 1-2 hours a week.

Get in touch with a member of our strategy team to discuss your goals and develop a plan for your business. If for whatever reason you’re not thrilled with our approach to your project, you’ve risked nothing.

Yes we work with a number of software and technology to create custom avatars. We have deep expertise in anthropometry, body scanning technologies, mocap, and measurement extraction methods to create avatars and products in a 3D environment. This helps us to save you time and cost during the design and development process.

We also have a large portfolio of custom avatars ranging from XS-5X in male and female.

A technical package, tech pack, or specification package is essentially your blueprint for your product. It includes a list of materials used to create your product, how to measure images, measurements of your product, grade rules for your product, construction details, label and package details, design sketches, technical sketches, and more. These packages track your product development, history, and is used to communicate with a sample room and a manufacturer. The best technical packages are extremely detailed to support a swift development process, reduce communication issues, and provide clear instructions.