RESEARCH & DEVELOPMENT
LET’S INNOVATE YOUR PRODUCTS TOGETHER!
WHY IS RESEARCH & DEVELOPMENT SO IMPORTANT?
While many traditional consulting firms excel in gathering insights, they may lack the necessary expertise in brand and product development to provide actionable recommendations. They may inundate you with data, leaving you unsure about how to leverage it effectively. Similarly, numerous industrial design firms are highly creative but often rely on guesswork when it comes to understanding true customer desires, as they lack the ability to inform design decisions through actual data. Our unique strength lies in bridging this gap. With a team of trained and experienced researchers alongside our product development expertise, we offer the best of both worlds. We specialize in product development and leverage our researchers' skills to create research programs that generate actionable opportunities for innovation.
NURTURING INNOVATION THROUGH VALUABLE INSIGHTS
When companies utilize insights derived from user research or the "voice of the customer" to steer innovation, they enhance their relevance to the target audience and increase their brand value. At The Squad, we recognize the significance of capturing consumer insights through market research as an integral part of the brand and product development process. As an innovation agency, we specialize in utilizing qualitative ethnographic market research to help companies boost sales, foster innovation, and gain a deep understanding of consumers. Our objective ethnographic research provides valuable guidance to concentrate development efforts and maximize returns. This form of consumer research serves as an revealing avenue to explore new opportunities for market innovation.
USER RESEARCH METHODS
User Research Methods encompass a variety of techniques and approaches to gather insights and understand user behaviors, needs, and preferences, including:
Qualitative ethnographic research
Observational Research
Small focus group & One-on-one Interviews
A/B Testing
Usability Testing
Diaries and Journals
Photo and video documentation
Open Innovation
Surveys
RESEARCH & DEVELOPMENT (R&D) METHODS
R&D methods encompass a range of approaches and techniques used to foster innovation, create new products or processes, and improve existing ones. Common methods we employ:
Experimental Research
Virtual Simulation and Modeling
Physical Prototyping
Iterative Design
Technology Scouting
Intellectual Property (IP) Analysis
Collaboration & Partnerships
Open Innovation
Market Research
R&D is vital for organizations to innovate, stay competitive, adapt to changing environments, and achieve long-term success. It enables them to create value, differentiate themselves in the market, and drive technological advancements that benefit both the organization and society as a whole. We foster innovation by constantly exploring new ideas, technologies, and solutions. It enables us to develop new products, services, or processes that meet changing market demands, customer needs, or emerging trends for each client. Through our processes and applications we encourage creative thinking, problem-solving, and the generation of novel ideas to stay ahead of our client's competition.
WE FOCUS ON DEVELOPMENT EFFORTS THAT MATTER THE MOST, AND DISCOVER:
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What matters to the consumer and motivates them to purchase or adopt a new behavior?
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New opportunities for innovation.
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Increase customer satisfaction and sales.
