MARKETING & BRANDING
CAPTURE. ENHANCE. ASTOUND!
Your one-stop solution from product design, development, and marketing assets.
What sets us apart is our ability to seamlessly integrate our design and development expertise with our marketing asset creation. As a one-stop solution, or full service agency, we collaborate with you from the earliest stages of product conception to ensure that your vision is brought to life through every element of the marketing process. From product design and development to professional photoshoots, photo editing, and retouching, we provide a comprehensive package that saves you time and money. We excel not only in designing and developing exceptional products but also in creating captivating marketing assets through photoshoots, photo editing, and retouching. Our team of skilled creative minds work tirelessly to capture your products in their best light. With an acute understanding of your brand and target audience, we ensure that each photoshoot highlights your product's unique features, conveying a story that resonates with your customers. And we go beyond, we understand that a photo is only as good as its post-production. Our team of professional photo editors and retouchers possess an exceptional eye for detail and an unparalleled ability to enhance the visual appeal of your product images. From color correction, eliminating any imperfections, to adjusting lighting and composition, we meticulously fine-tune every element to create visually stunning masterpieces that demand attention.
MARKETING & BRANDING
Partnering with a single product development company for both product development and marketing offers significant time and cost efficiencies The Squad goes goes beyond designing and manufacturing exceptional products. We offer an all-in-one solution for your editorial and marketing campaigns, taking your product from concept to market success. As a product development company, we have an intimate understanding of your product's features, benefits, and unique selling points. This deep knowledge allows us to craft compelling editorial and marketing campaigns that effectively communicate the value and desirability of your product. We seamlessly integrate our expertise in product development with creative storytelling to captivate your target audience. From product packaging to website content, social media content to print advertisements, we create a cohesive brand image that amplifies your product's appeal. We believe that a successful product goes hand-in-hand with a strong brand.
PRODUCERS
The Producer is not just a behind-the-scenes figure, but the secret ingredient that elevates a photo shoot from good to extraordinary. With their unmatched expertise in coordination, problem-solving, and attention to detail, they possess the uncanny ability to bring your creative vision to vivid life while simultaneously saving you precious time, valuable money, and unnecessary headaches.
When you partner with a Producer, you are making an investment in a seamless, efficient, and truly unforgettable photo shoot experience. Gone are the days of frantically juggling multiple responsibilities, trying to ensure that everything falls perfectly into place. The Producer takes charge of the logistical puzzle, expertly handling intricate tasks like hiring the right photographers, scouting and coordinating talents, and meticulously arranging the placement of products on set.
But their responsibilities extend far beyond managing the logistics. Our Producers understand that a successful photo shoot is not merely about capturing images but fully representing the true essence of your product and brand. Collaborating with our product teams, they delve into the heart of your offerings, ensuring that every aspect, no matter how minute, is accurately portrayed, leaving a lasting impact on your audience.
Through their meticulous work, our Producers transform your vision into a mesmerizing reality. They curate the perfect blend of talent, location, and product shots, creating a symphony of visual storytelling that captivates and resonates. With their steady hands and creative minds, they weave together all the necessary elements, seamlessly synchronizing each component to produce an outcome that far exceeds expectations.
MODELS & TALENT
We work with some of the top model agencies and talent around the US so that we can support each brand locally, not matter the location. From product development, fittings, to product testing, and product marketing our model database and casting services are the ultimate solution to elevate your brand's product fit, visual identity, and captivate your target audience. Our model casting process is backed by years of industry experience and a deep understanding of the fashion and advertising landscape. We pride ourselves on maintaining a network of professional models for product development and for consumer facing content. We have decades of experience in casting models for product development and user testing who represent your brand's demographic, body type, age, and sizing standards so that you have confidence in your product design and fit. Our casting services for photoshoots and advertising find models that possess the skills, versatility, and charisma to bring your brand's vision to life. Our team takes care of all the logistics, including contract negotiation, scheduling, and coordination, allowing you to focus on the creative aspects of your campaign.
PHOTOSHOOTS
We are often asked if photo shoots are still relevant in today's age of artificial intelligence. Our answer is a resounding YES! While we recognize and appreciate the advancements AI models have made in the field of visuals, there are certain aspects that AI simply cannot replicate.
One of the key limitations of AI models is their inability to communicate believable expressions and emotions. While AI can mimic human-like features and create stunning visuals, it cannot capture the true essence and sincerity that a live photo shoot can. Photo shoots allow us to capture the genuine emotions and uniqueness of your brand and products.
Not only do photo shoots enable the brand to showcase real people, real settings, and real emotions, but they also establish a stronger and more meaningful connection with your audience. Authenticity is a crucial element in building trust and loyalty, and nothing conveys authenticity better than genuine human faces and expressions.
Human faces have the power to evoke empathy and relatability, creating a sense of trust that is essential in today's marketing landscape. When your audience sees real people in your brand's visuals, they can easily connect and relate to the experiences depicted. This relatability makes the brand more approachable and relatable, fostering a deeper connection between the brand and its customers.
While AI models certainly have their place in certain applications, they lack the unique blend of authenticity, creativity, control, and human connection that photo shoots offer. In a world where technology is continuously advancing, it is essential to find a balance between the convenience offered by AI and the genuine connection established through human-centric visuals.
PHOTO EDITING & RETOUCHING
Our team continues to support your brand vision by post-processing the photo assets created during the photoshoots. We edit down the content to the very best shots, then enhance or alter the images to improve their overall appearance and ensure the product and brand vision and desired aesthetic standards are met. We adjust various aspects of the images, such as color, contrast, sharpness, exposure, and removing imperfections or unwanted elements.
Image Selection
Color Correction
Exposure & Contrast Adjustments
Recoloring
Cropping & Composition
Retouching & Blemish Removal
Special Effects & Enhancements
Removing Unwanted Objects
Background Replacement
Reshaping & Contouring
