We always say, if a product doesn’t fit the body, it won’t be worn, no matter how cute the design. It ultimately plays in your subconscious when picking what to wear. As creatures of comfort, we will ultimately seek comfortable apparel and wearables.

We often work with start-ups and companies new to fashion or who are new in creating wearables in medical or tech. When working with such clients there is an educational component involved. Often the product development process is the source of many questions, and some questions we often receive are around fit sessions. What are fit sessions? Why are they necessary? Can I develop a product without them?

The term "innovation" gets thrown around quite frequently by people, companies, and brands. All vying for attention. But what is the definition? Our definition, is the process of taking an idea, applying it, scaling it, and communicating it in a way that resonates with the target consumer. It is the fundamental way a company adapts and evolves to stay relevant. The consumer must see, touch, or feel the innovation and perceive its added value or it is not a real solution.