We often work with start-ups and companies new to fashion or who are new in creating wearables in medical or tech. When working with such clients there is an educational component involved. Often the product development process is the source of many questions, and some questions we often receive are around fit sessions. What are fit sessions? Why are they necessary? Can I develop a product without them?

The intersection of design and functional design in apparel refers to the balance between aesthetic apparel and practical functionality in clothing design. It aims to create clothing that not only looks good, but also performs well and serves the specific needs of the wearer.

We are often asked how we evolved into creating integrated wearable devices. This evolution is easily understood when you consider our depth of knowledge of the human body, fit, and biomechanics coupled with the decades of product knowledge of complex garments we have created. Stepping into the integration of technology such as displays, sensors, and processors into clothing to create smart garments that further enhance consumer's lives was a natural stepping stone.

As we all know, 3D technology has greatly impacted the field of garment design with an acceleration in the past few years, offering designers and technical designers a new level of flexibility and precision in their designs and product iterations.