Over the past few years, AI-generated models have become a prominent trend in the fashion industry. These virtual models, generated through advanced algorithms and computer graphics, offer brands a range of benefits. They provide a new level of flexibility and creativity, allowing brands to experiment with diverse body types, ethnicities, and styles. AI-generated models also offer cost-effective solutions for fashion campaigns, as they eliminate the need for physical photoshoots and the associated expenses.

Human models bring authenticity, emotions, and unique personalities to fashion campaigns.

As we all know, 3D technology has greatly impacted the field of garment design with an acceleration in the past few years, offering designers and technical designers a new level of flexibility and precision in their designs and product iterations.

Technical Designers help turn a design into a tangible scalable product. Often working from a design sketch, the technical designer ensures construction, patterns, molds, material selection, cost, fit, function, support, aesthetics, and material usage are captured in a product and then properly graded to all sizes in the determined size range.

The term "innovation" gets thrown around quite frequently by people, companies, and brands. All vying for attention. But what is the definition? Our definition, is the process of taking an idea, applying it, scaling it, and communicating it in a way that resonates with the target consumer. It is the fundamental way a company adapts and evolves to stay relevant. The consumer must see, touch, or feel the innovation and perceive its added value or it is not a real solution.