The intersection of design and functional design in apparel refers to the balance between aesthetic apparel and practical functionality in clothing design. It aims to create clothing that not only looks good, but also performs well and serves the specific needs of the wearer.

We are often asked how we evolved into creating integrated wearable devices. This evolution is easily understood when you consider our depth of knowledge of the human body, fit, and biomechanics coupled with the decades of product knowledge of complex garments we have created. Stepping into the integration of technology such as displays, sensors, and processors into clothing to create smart garments that further enhance consumer's lives was a natural stepping stone.