In recent years, the growing awareness and demand for wellness and sustainability have led apparel brands, both large and small, to reevaluate their product offerings and embrace innovative technologies and materials. This shift towards wellness and sustainability is driven by consumer preferences for products that align with their values, as well as a recognition of the long-term benefits of incorporating eco-friendly and health-focused elements into apparel.

The next ten years hold tremendous potential for technical textiles to make a difference in various industries and sectors. From revolutionizing healthcare and enhancing personal safety to driving sustainability and transforming transportation, these advanced textiles are at the forefront of innovation. As research and development continue to push boundaries, we can expect to see groundbreaking applications that improve our lives and address global challenges.

This gap between beliefs and actions raises intriguing questions about consumer behavior and the challenges that exist in the realm of sustainable fashion.

We are often asked how we evolved into creating integrated wearable devices. This evolution is easily understood when you consider our depth of knowledge of the human body, fit, and biomechanics coupled with the decades of product knowledge of complex garments we have created. Stepping into the integration of technology such as displays, sensors, and processors into clothing to create smart garments that further enhance consumer's lives was a natural stepping stone.