The UN's Call for Responsible Fashion Marketing: Navigating Overconsumption towards Sustainability
The UN's call to halt the promotion of overconsumption through fashion marketing marks a pivotal step towards embracing more sustainable practices. By shifting the focus from amassing new items to cherishing quality, timeless pieces, the industry can chart a course towards a more sustainable future. Encouraging mindful consumption and advocating for eco-friendly fashion choices will prove essential in realizing the industry's sustainability aspirations.
Navigating the Gap: When Consumers' Apparel Buying Intentions and Sustainable Fashion Beliefs Don't Match
This gap between beliefs and actions raises intriguing questions about consumer behavior and the challenges that exist in the realm of sustainable fashion.
The Critical Factors of Business Development in Apparel That Matter Today
Business development in the apparel industry today involves navigating a complex and highly competitive landscape. The industry is constantly evolving, driven by changing consumer preferences, technological advancements, and global economic shifts.
What is true innovation?
The term "innovation" gets thrown around quite frequently by people, companies, and brands. All vying for attention. But what is the definition? Our definition, is the process of taking an idea, applying it, scaling it, and communicating it in a way that resonates with the target consumer. It is the fundamental way a company adapts and evolves to stay relevant. The consumer must see, touch, or feel the innovation and perceive its added value or it is not a real solution.