We are often asked how we evolved into creating integrated wearable devices. This evolution is easily understood when you consider our depth of knowledge of the human body, fit, and biomechanics coupled with the decades of product knowledge of complex garments we have created. Stepping into the integration of technology such as displays, sensors, and processors into clothing to create smart garments that further enhance consumer's lives was a natural stepping stone.

The term "innovation" gets thrown around quite frequently by people, companies, and brands. All vying for attention. But what is the definition? Our definition, is the process of taking an idea, applying it, scaling it, and communicating it in a way that resonates with the target consumer. It is the fundamental way a company adapts and evolves to stay relevant. The consumer must see, touch, or feel the innovation and perceive its added value or it is not a real solution.