We always say, if a product doesn’t fit the body, it won’t be worn, no matter how cute the design. It ultimately plays in your subconscious when picking what to wear. As creatures of comfort, we will ultimately seek comfortable apparel and wearables.

We often work with start-ups and companies new to fashion or who are new in creating wearables in medical or tech. When working with such clients there is an educational component involved. Often the product development process is the source of many questions, and some questions we often receive are around fit sessions. What are fit sessions? Why are they necessary? Can I develop a product without them?